Verizon took a big swing at the marketplace about a year ago with unlimited service for $100 per month.  This was considered groundbreaking because up until that time the big four carriers (ATT, Sprint, T-Mobile, Verizon) had only dabbled with the idea and never made a large marketing push in the unlimited service arena.  This was a giant first step toward what most people consider the eventual destination of all wireless plans.  Unfortunately the big four have stalled in lowering their prices with all of them offering an unlimited plan between $100-$135.

Well the little guys are now sticking it in the eyes of the big four.  Both Boost Mobile and Virgin Mobile have released unlimited usage plans.  Virgin starts its plan out at $49.99 per month and you can add unlimited texting and unlimited web for $10 each per month.  Boost has gone even cheaper with Everything unlimited for $50 per month.  This is a dramatic shift in the industry and it should be interesting to see how the big four react.  Hopefully we will see these less expensive unlimited plans flourish sooner rather than later and we can get rid of the night and weekend/my five/mobile to mobile hoops that the companies currently make us jump through.