New Level of Accountability for Businesses

Before the advent of the Internet large companies used to give people the run around whenever there was a problem just to prevent having to pay out when something went wrong.  Those same companies would then turn around and advertise how good they are to their customers.  This worked for years and years and the only way a large business would lose customers is if they did something completely egregious and it got printed in the newspaper or reported on the news.

Now with the internet anybody with a computer, a camera, and a little talent can turn a personal protest into an international phenomenon.  Every business should be wary of this because they might wake up one morning and find there are three million hits on a video like this one:

United only tried to make things right after these guys had slammed their reputation.  This just will not work these days.  If you find yourself thinking I do not have the talent to produce my own video then visit the various opinion sites that allow you to share your experiences with different products and services.  My favorites are epinions (product quality), Trip Advisor (travel), and Yelp (any service).  If you are wronged or have a wonderful experience express that opinion on these sites so everyone can take advantage of our collective wisdom.