It seems every time I turn around there is a new service looking to deliver food to my home.
I came across Brandless because a friend of mine is fond of Organic foods, but is one of those people who spends more because he likes to peruse the aisles when going to the grocery store and ends up buying more than he originally intended.
I was able to get a $6 discount on my first order of $48 so, since that $48 threshold also got me free shipping, I decided to give it a go and see how the site worked.
How Does Branded Work?
Branded started out as an online organic food and personal care distributor. They are expanding into other categories like household goods and even stationary.
What makes them unique is that their items have absolutely no branding. In fact, it is some of the most boring packaging this side of military issued items.
The other thing that sets them apart is their unique pricing strategy.
Unlike every other grocery store or website you go to, Brandless charges one price for almost every item on the website, three dollars. And the few items that are not three dollars are two for three dollars.
This is the most simple pricing strategy since Dollar Tree hit the market. The only other thing you need to know about pricing is that you will pay shipping unless you purchase at least $48 in items. This means if you buy 13 items and the shipping is free.
I had no problem hitting the 13 item mark, and I purchase 13 different items so I could try some stuff out.
Buying from Brandless
The process of purchasing was super simple. My friend sent me a link, and I was able to do all my shopping before setting up my account.
I went from section to section, picking and choosing what I wanted and knew that everything was the one easy price of $3. This made the process go super fast since I wasn’t thinking about which item was the best price.
After selecting my items, I set up my account with my personal information and paid with a credit card. Everything went as smooth as glass.
So this was one of the pleasant surprises of my Brandless experience. I ended up making my purchase late in the day on a Thursday.
The shipping said that it would take three to five days to get to my home, which seemed completely reasonable since it was free with the $48 purchase and I thought with this being a custom box it might take a day to pack. Boy did it go better than that.
The people at Brandless had my stuff packaged and out to Fedex on Friday morning and it was on my doorstep on Saturday. I never thought they would get it out that fast but man was that awesome.
Before I go completely into the quality of the products, here are the items I purchased from Brandless in my first box:
- Pretzel Thins
- Tortilla chips (yellow corn)
- Sweet potato tortilla chips
- Instant Oatmeal
- Tomato Basil Hummus Crisps
- Beef Jerky
- Vanilla Cocoa Granola
- Chocolate creme cookies (think organic Oreos)
- Coconut oil
- Gummy Lemonade Rings
- Green tea and aloe shampoo
- Green tea and aloe body wash
- Foaming eucalyptus and lavender hand soap
As you can see, I tried to go for a variety to get a good feel for what Brandless is offering. So far, either my family or I have given everything but the coconut oil a try.
My kids have enjoyed all of the snacks. Nobody made a single complaint about the “fake Oreos” and my youngest, who has the biggest sweet tooth, loved the Lemonade Rings. My second child’s favorite oatmeal is the maple syrup variety. She didn’t even notice when I swapped the Brandless variety for her usual brand.
I gave the beef jerky a try, and it was good. Since it is all organic, they recommend keeping it in the fridge and eating it within three days of opening.
Finally, I tried out the shampoo and body wash. I am typically skeptical of “organic” soap products because they tend not to get very sudsy, so I end up using more, but these worked much better than expected and the tea tree oil always gives a fresh feeling.
So for my family, the quality is excellent and easily compares to other organic products we have purchased.
Is Brandless Legit?
Before I made my purchase, I did a little research about the company. Brandless was founded in 2014 by Ido Leffler and Tina Sharkey. Both Leffler and Sharkey have extensive experience in online communities and consumer products.
At the launch of the website, they had raised over $50 million in venture capital. Investing companies include Google Ventures, Redpoint Ventures, New Enterprises Institute, and others.
To sum that up, yes Brandless is a legit company that is experiencing tremendous growth.
Is it a Deal?
Figuring out if the food is affordable is where the rubber meets the road in any of these food delivery companies. Unlike the meal kit delivery services, Brandless is a little more straightforward.
Whenever I make a price comparison, I want to measure on a cost per ounce basis. In this measurement, Brandless is pretty competitive. While I could get similar coconut oil at 1.5¢ less per ounce at Aldi, their gummy candy was about 2¢ per ounce less than I could find at Walmart.com.
After looking at all the products that I purchased and a few others on the site, the trend seemed to be that if I could find an organic item on the shelves at Aldi, then it was usually slightly cheaper there. However, if Aldi doesn’t carry it, then Brandless was either the same or a lower price than the alternative.
That’s an even better deal when you consider you don’t have to leave your house to get these organic products.
Unlike the meal kit services like Blue Apron or Hello Fresh, Brandless does not offer big discounts for first-time customers.
Anyone who goes to the Brandless website will get $5 off their first order, but if you use this referral link you will get $6 off your purchase when you spend $48, which also gets you free shipping.
Brandless is a legit player in the organic foods marketplace. The shipping was super speedy and the products are of high quality.
If you are looking for ways to get organic and sustainably sourced products and a reasonable price, then Brandless is an excellent way to go.